For the third straight year, owners of a Porsche ranked it #1 in AutoPacific's annual 2010 Ideal Vehicle Awards (IVA) survey.The ratings were so high that it is also considered the most ideal vehicle in the United States of America.
The IVA's are considered some of the most professional and inclusive in the industry. More than 42,000 owners participated in ratings of their new 2010 model year cars and trucks across 15 key vehicle attributes that measure just how closely a vehicle matches their expectations. The cars that owners would change the least are considered the most ideal.
"An ideal vehicle is one that meets the owner's expectations for the product. They do not want it changed. They don't want it bigger. They don't want it faster. They don't want its styling changed," says George Peterson, president of AutoPacific. "When asked what they would change about their new vehicle, buyers who want the least change are driving their ideal vehicle. This means Porsche has created cars that owners essentially say are perfect."
These awards demonstrate that car makers are finely tuned to their customers. Porsche winning the award for the third straight year says that their cars most meet customer expectations and their owners are very satisfied. Probably more so than their search for diet pills that work.
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