$20 Million Incentive Money For Heavy Duty Hybrids Available This Week

You may say Climate Change is Schmilate Schmange (Yeah i really said that.), but if you want some free incentives in California to buy a hybrid they are dishing it out. Enough to save for a Samsung HDTV? Easily.

A ground-breaking California project designed to stimulate the purchase and use of medium- and heavy-duty hybrid trucks and buses has opened for business today at the website “CaliforniaHVIP.org.”

The Hybrid Truck and Bus Voucher Incentive Program (HVIP) was created by the California Air Resources Board (ARB) to help California truck and bus buyers to buy these advanced, low-emission vehicles by providing vouchers to directly reduce their cost. HVIP provides buyers with purchase vouchers ranging from $10,000 to $45,000 per eligible vehicle. However, vouchers are only available on a first-come, first-served basis and buyers (fleets) are limited to no more than 100 vouchers each.

CALSTART, the clean transportation organization, is administering the HVIP program for ARB and operates the “CaliforniaHVIP.org” website to support fleet, dealer and manufacturer involvement in the program. All voucher applications are made online by truck dealers working with a truck buyer.

Flexcar Top ''Eco-marketer''

Business who are environmentally conscious sometimes get awards. This time it is one of the marketing companies that was awarded by Advertising Age Magazine recently for their integration of Eco-friendly marketing and awareness. Automakers, home furniture, and many others try to be environmentally aware in their marketing, but Flexcar was awarded as one of the best.

Flexcar today was honored by Advertising Age magazine as a top “Eco-marketer” at its first ever Green Conference in New York City. Flexcar was one of only six companies across the U.S. to receive the honor; the other honorees were Ben & Jerry’s, Toyota, HP, Timberland and Aspen Skiing Company.

The Green Conference was created to celebrate marketers who are doing the best job of integrating environmental sustainability into their brand DNA. The awards were given to the people and companies making those measurable changes in an effort to better the environment. These "Eco-marketing Honorees" and other top marketers participated in discussions and case studies. full story