Friday, June 13, 2008

TomTom Brings Tele Atlas to 20 Million customers

TomTom is the fastest growing GPS system out there and they continue to impress.

One of the biggest customer complaints about GPS accuracy. Maps that are out of sync with reality, and get more so every day due to the continuously changing road network. TomTom developed a system called MapShare that is helping to solve the issue. TomTom analyzed the most common map frustrations and enabled drivers to easily and instantly correct map errors directly on their portable navigation device.

Now with their Tele Atlas partnership they are able to share up to date data with their customers better than ever before.

"As promised, the transfer of this feedback marks the first tangible deliverable following TomTom's acquisition of Tele Atlas," said Harold Goddijn, CEO of the new combined entity. "It will ensure that everybody can benefit from this community feedback, and the amount we have received is staggering. On average, by the end of 2008, if you drive anywhere for one hour with a Tele Atlas map enhanced by Map Share feedback, your route will be influenced by more than 20 corrections."

"It is not just the quantity, but the quality of the Map Share feedback that is impressive," said Bill Henry, CEO of Tele Atlas. "Validating and integrating large amounts of data is what we've been experts at for 25 years. But these are not just any corrections, these are issues actual customers cared about enough to report. Tele Atlas has always been at the forefront in terms of industry innovations. For example, we invented and deploy the largest fleet of high-tech map-detection vehicles in the world. Now we will be the first company to use real-time input from the world's largest navigation community to deliver what we believe will be the best and freshest maps and dynamic content products to all our partners. I am particularly happy that we'll be able to get the first results in the hands of our partners this year already."

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