The Emerging Diversity Education Fund (EDEF) and Decisive Media has named the 2011 Chevrolet Cruze the Urban Car of the Year. The Urban Vehicle of the Year awards are presented in three categories: (1) urban car of the year, (2) urban truck of the year, and (3) urban green vehicle of the year. The Jeep Grand Cherokee, and Volkswagen Jetta TDI won 2 and 3 respectively.
The Urban Wheel Awards is an interesting panel as it uses not just automotive hot shots, but uses celebrities, government reps, and a multicultural community to help select the awards. They claim that they reward "reality" in selecting the awards which I take to mean that they look at the more realistic side of buying a car rather than the dream reality many have when selecting their vehicles for the classes they meet. Like the Lipofuze crowd rather than the champagne crowd.
The 2011 Chevrolet Cruze is being honored for its “handsome styling, an attractive interior, competent powertrains, an enjoyable driving experience, exceptional practicality, and ready affordability.”
The Chevy Cruze has the spaciousness and amenities of a midsize car with the fuel economy of a compact. The Cruze Eco model features a new Ecotec 1.4L turbo engine that delivers an Environmental Protection Agency-estimated 42 miles per gallon on the highway, leads the segment in fuel economy. It also is a segment leader in safety features, including 10 standard air bags.
The 15th Annual Urban Wheel Awards is a world-class awards show, held during the North American International Auto Show. The awards promotes inclusion in the nation’s largest auto show and brings together celebrities, automotive executives, international media, government representatives and the multicultural community to celebrate inclusion in the automotive industry. The Urban Wheel Awards promotes awareness of their inclusion and honors the companies and individuals who have made progress toward embracing this reality.
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