L.A. Auto Show: BMW to Show Alternative Fuel Cars

While many of you will be leaving the comforts of your leather home theater seating to visit the show I thought I would post some highlights from a recent interview of Ian Robertson, New Chairman and CEO of Rolls-Royce Motorcars and member of the BMW AG board of management in charge of sales and marketing. In which he discusses a bit about what is in store for the LA Auto Show in regards to BMW.

AIADA: Last year BMW introduced its hydrogen vehicle. What are other fuel options are being explored?

IR: If you look at all the fuel alternatives that are available, there are many under development that have not actually seen the light of day yet. I hear people say ‘Is it going to be a hybrid, is it going to be an all electric car, is it going to be one that runs on some other fuel?’ The answer is, this industry has been around for over 100 years and we are extremely good at developing technologies due to circumstances. Over the next two years we will see lots of technologies starting to appear.

AIADA: How is BMW proceeding with the various options?

IR: As a technological leader, BMW has a number of ideas but we are not putting all our focus on one technology. We have multiple ideas that are coming through. Some of them will be more successful than others, I am sure.

AIADA: When will this new technology be shown? At the Paris Auto Show?

IR: You will have to wait to see what we show in Paris, but one thing is for certain: you will see in LA some alternative fuel vehicles that will come to market.

AIADA: Thanks Ian, see you in LA. Full interview