Saturday, September 6, 2008

Honda Insight, the New Hybrid with the Old Name

Honda’s original Insight hybrid was introduced in 1999 but it was discontinued in 2006 after sluggish sales totaling a cumulative 17,000 worldwide. With the success of the Toyota Prius, Honda is looking to get back into the hybrid market after many hours of restful contemplation by the light of tea light candles

Tokyo-based Honda, Japan’s No. 2 automaker, will show a “concept model” of the Insight at the Paris Motor Show next month, Honda said in a statement Thursday.

It will be a five-door hatchback compact, whose design is based on the sleek FCX Clarity, Honda’s fuel cell vehicle, according to Honda.

“The name Insight was chosen to denote Honda’s ’insight’ into a new era in which hybrid vehicles come within reach of most car buyers,” the company said.

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