Saturday, February 10, 2007

Chrysler's secret comeback plan

What? An auto company resturcturing? You gotta be kidding me. Sounds like the standard catch phrase now for auto makers. This is a pretty good breakdown on the upcoming news release from Chrysler coming up on Valentine's Day.

German shareholders may be clamoring for DaimlerChrysler AG to sell off the Chrysler Group, but they won't get their wish.

Instead, a secret restructuring plan dubbed "Project X" is focused on transforming Chrysler into a smaller, more efficient automaker with closer ties than ever to its German parent company and the Mercedes-Benz luxury division.

The Detroit News has learned that the plan, to be unveiled on Feb. 14, calls for unprecedented sharing of vehicle architectures and parts between Chrysler and Mercedes, including developing small cars and SUVs together.

FULL STORY

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