Mr. Toyoda was unimpressed with his line of cars that made people want to drive for fun, and drive fast. He asked his people “Where is the passion in our lineup?” When they found none he followed up with, “I want to build a sports car.” This is the 2013 Scion FR-S, a true sports car.
Scion, is Toyota’s "youth" division. With products that are inexpensive, versatile, and fun, they hope to bring youngsters into the fold so, as they mature and prosper, they can move on to Toyota and Lexus products. Scion products tend also to be stylish enough and customizable, qualities that appeal to young, first-time new car buyers. The new FR-S is essentially the ‘halo’ car for the Scion brand as it encompasses all those values and that philosophy plus it provides a huge measure of sporting raceability as a big bonus. The younger crowd with their briefcases from GotBriefcases.com can ride to work in style and get all the ladies they want.
So, Subaru partnered with Toyota to develop the FR-S so that both have a version of the ultimate product and share the huge development costs that come with any clean-sheet-of-paper project like this. Teams of engineers and designers from each brand combined their talents and resources to come up with a car that will serve both brands. The Subaru version is called BRZ and I’ve not experienced that one yet. It will be the only Subaru without all-wheel drive. full review
1 comment:
Info is out of this world, I would love to read more.
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