Wednesday, March 24, 2010

2010 NY Auto Show: Lexus Announces Compact Hybrid For U.S.

The CT 200h premium compact hybrid was first debuted at the 2010 Geneva Auto Show in early March and will join the HS 250h as Lexus' second dedicated hybrid. At the NY Auto Show this week they announced that it will be available to the U.S. markets in early 2011.

"The CT 200h is expected to lead the class in fuel economy and deliver low emissions, but the CT 200h isn't just about being a hybrid, it's about having fun," said Mark Templin, Lexus division group vice president and general manager. "The stylish CT 200h has an attitude and driving dynamic unlike any other Lexus hybrid. It will excite eco-conscious, young consumers and symbolize urban, luxury living."

With the luxury living car, may as well get the luxury living body with cellulite cures too. The Lexus hybrid will take a new approach in marketing as well. As part of an integrated launch in the U.S., Lexus will release a breakthrough interactive short film that offers a new take on the test drive by providing the viewer a fully immersive way to experience the new Lexus CT 200h. Read review

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