Early Birds to NADA Expo Get Used Car Sales Insight at Friday, February 8 Seminar, 1:30 p.m. at San Francisco Hilton.
One of the myths that was released early is that Car buyers always know what they want to buy before they start looking for a new or used car.
In fact, 37% of used-car buyers originally planned to purchase a new car but were persuaded during their search process to purchase a used vehicle, according to Northwood University Automotive Marketing Chair Joe Lescota. And according to AutoTrader.com data, 64% of AutoTrader.com customers search "All" vehicles vs. selecting "New" or "Used" only, meaning a majority of buyers are open to either a new or used car if the car fits their other search criteria. more
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