After unveiling Ford Motor Co.'s record $12.7-billion loss for 2006, Chief Executive Officer Alan Mulally offered assurance to plant workers, engineers, managers, dealers and others stunned by the news.
"We are at the bottom," Mulally told the Free Press on Thursday afternoon.
He pledged that 2007 would end on a stronger note as the company progresses through a massive restructuring, though more losses are expected.
The costs of the restructuring, and a sweeping consumer shift away from Ford's most profitable pickups and SUVs, helped bring the company to this low point. The breathtaking loss reported Thursday represented a total of $1,925 for each of the 6.6 million cars and trucks Ford sold around the world last year.
Friday, January 26, 2007
FORD CEO: 'We are at the bottom'
Looks like Ford is in some serious trouble here. Not a suprise why they are the way they run this dump. Seems like everyhting the Ford name touches now turns to crap.
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