So VW gambled big-time with the release of the latest version of the Jetta, its most popular vehicle here, in model year 2011. Styling was simplified, and the car apparently de-contented, all the better to be sold for a lower price. Lower price being key to greater market share, especially in the American market.
The faithful screamed, and the masses bought. De-contented details like reversion to a torsion-beam rear suspension from independent and lower-cost hard plastics in the interior bothered the mainstream buyer not a bit. The faithful still had their older cars, or upscale versions of the Jetta like the performance-oriented GLI. full review
Saturday, January 11, 2014
2014 Volkswagen Jetta SE Review
Volkswagon seeing their faithful followers of their brand as the only real market for their cars has been in a mode of trying to be #1 in the world market and the U.S. for foreign car sales. Although we all know the VW brand and it does hold a place in many hearts as a popular brand, the sales aren't even close to what VW wants, or expects. So what is it that they are doing to gain market share in the U.S.? Redesigning brands like their most popular vehicle the Jetta that will help boost sales. Starting with things tht will push the price down to a more affordable sticker and will be more attractive to the American masses. Not trying to pull a fire proof tablecloth printed over our eyes with anything. Just make a good car at an affordable price to get the name back into the highest sales lists
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