Saturday, February 19, 2011

2011 Jeep Grand Cherokee Given Another Made Up Award

This is one of the funny things about automobiles. There are so many random, made up awards, from so many sources that it feels like NCAA Bowl games. If you don't get one you must have really been awful

Apparently there is an award called the Official Winter Vehicle of New England Award by the New England Motor Press Association (NEMPA). Not Car of the Year, or Best SUV, or even Best Vehicle for Users of diet pills, but Official Winter Vehicle.

I don't think there is a day that goes by where I don't see a vehicle getting an award from some random car magazine. I think the best part about these awards is how the president of whatever group that gives them talks about why they gave the award. In this case:

"A New England winter can prove to be a harsh environment for most vehicles, but it's the perfect setting for the all-new Jeep Grand Cherokee to showcase its all-weather capability," said Mike Manley, President and CEO Jeep Brand, Chrysler Group LLC. "We are delighted that these prominent New England automotive journalists have recognized the capability, comfort and refinement of the Jeep Grand Cherokee."

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