If you have never heard of the Scion tC model you are not alone. I certainly am not real familiar with it, and if you had to guess would you have guessed it is a Toyota car? Well...maybe you would have, but let's see what the Scion is all about.
Jack Hollis, vice president of Scion, says Scion is “a non-traditional, underground brand, a huge supporter of up-and-coming artists and a host of 1,500 events a year”.
Yeah...I suppose that is relevant. Aimed at "trendsetters" apparently and dudes that love some Swisher Sweets probably.
Scion, a line of vehicles from Toyota Motor Sales (TMS), U.S.A., Inc. aimed at trend-setting younger buyers, is the first new brand from Toyota since the debut of Lexus in 1989. Unveiled by TMS in March 2002, Scion’s line of vehicles is aimed at a new generation of consumers who actively seek out the latest trends in style and innovation. Some of the innovations include marketing techniques, new approaches to product styling, versatility, and the sales process. 800,000 Scions are on the road. Full review
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