Wednesday, June 2, 2010

Toyota Recalls Continue To Hurt Sales

Obviously, we all expected Toyota to have a bit of a decline on their sales after the highly publicized recalls last year. According to the most recent Consumer Lead Index, Toyota's recalls continue to have a negative impact on sales activity. Leads for Toyota vehicles overall declined close to 5 percent year over year on, and interest in the brand's vehicles continues to slip month over month. The Toyota RAV4 topped the list of vehicles experiencing the largest month over month irvingia type decline in leads, followed closely by the Camry.

"While the Toyota trend is somewhat expected, what's more interesting is the fact that Honda has seen a significant decline as well," said Editor in Chief Patrick Olsen. "Honda execs mentioned that they felt there might be some consumer backlash towards Japanese manufacturers as a result of the Toyota recalls and that certainly could be at play here."

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