IT is no surprise that many are saying they will buy American cars now after all the news about the Toyota recalls lately. Pretty interesting development after the complete FAIL of the U.S. auto industry the last decade isn't it? Even more interesting is that every media outlet in the U.S. has covered the Toyota failure to death.
Oh what? You think all these things are a coincidence? Maybe they are. Maybe they aren't. They are what you would call lucky for U.S. car makers though would you not? This is quite the injection of prenatal vitamins into the rebirth of the American auto industry I would say. Hey...I'm just making an observation here is all.
In a recent survey 80 percent of car buyers say they'd consider buying a Ford, Chrysler or GM brand on the heels of the Toyota crisis. An overwhelming 48 percent said Chevrolet tops their list to replace Toyota for their next vehicle purchase, with 17 percent choosing Ford and 14 percent choosing Chrysler.
What's more, 51 percent of the respondents indicated Toyota's issues have changed their perception of the brand, leading them to eliminate Toyota as a consideration for their next vehicle purchase. 33 percent said they may still consider Toyota if they decide to delay their vehicle purchase and 16 percent said they would still consider buying a Toyota, confident in the fact that the automaker will successfully resolve its issues.
"This data provides some interesting perspective about the mindset of U.S. car shoppers," said Joe Kyriakoza, Vice President of Strategic Insights at Jumpstart Automotive Group. "It's almost as if they've been waiting for a reason to support the domestic auto brands. We believe Toyota's current position has opened up new sales opportunities for brands like Chevy and Ford."
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