he Yomiuri Shimbun reported that major beverage manufacturers will increase the price of fruit juices from May due mainly to a rise in the price of oranges in the international market caused by a boom in demand for bioethanol that has prompted many orange farmers to switch to sugarcane.
Sugarcane is a raw material for bioethanol, which is an alternative auto fuel to gasoline.
The rise in the price of oranges is having a knock-on effect on the price of other juices, such as apple and grapefruit, according to industry sources, causing industry concern over sales.
Meiji Dairies Corp. will increase the price of four Minute Made products from Tuesday, including "Orange 100%" and "Pink Grapefruit 100%" one-liter packages, by 20 yen to 260 yen, excluding tax. full story
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